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Roark Auto Parts Privacy & Use Statement


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Your Privacy

At Roark Auto Parts, we believe you have a right to know what type of information we may collect when you interact with us and our practices with respect to that information. The guidelines contained herein apply only to information collected by or for Roark Auto Parts . and the entities it controls (collectively, “Roark Motor Supply, Inc.”). This includes, among other things, websites operated by or for Roark Auto Parts. Sites which are linked to/from these sites (including sites of other Roark Auto Parts affiliated companies (e.g., Bumper To Bumper Auto Parts, Auto Value Auto Parts) and via banner ads may have different policies; therefore, please review the privacy policy notices on those sites for details.

While Roark Auto Parts does not generally require that you provide us with personally identifiable information (for example, in order to visit and use the Roark Auto Parts sites), please note that in order to participate in some activities, it will be necessary for you to provide this information. If you choose not to provide it for those activities, you may not be able to participate in them.

Notice to California Residents – Your California Privacy Rights: If you are a California resident, you have the right to receive: a) information identifying any third party company(ies) to whom Roark Auto Parts may have disclosed, within the past year, personal information pertaining to you and your family for that company’s direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information, please email your request to Privacy @ Roark Auto Parts.com.

Collection of Information:

For each visitor to an Roark Auto Parts Web site, Roark Auto Parts’s Web server automatically recognizes, collects and/or stores information such as the visitor’s IP address/Domain name combination and any referring sites. Roark Auto Parts may use several technologies to accomplish this. Examples of such technologies are cookies and Web beacons.

When you visit Roark Auto Parts’s Web sites or advertisements appearing thereon, or use one or more of the Roark Auto Parts Web site services, or receive emails from Roark Auto Parts we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies, we may not be able to restore any preferences or customization settings you previously specified and our ability to personalize your online experience would be limited. Please refer to your browser instructions or “help” screen to learn more about these functions. Roark Auto Parts may also use, or engage third parties to use, Web beacons for researching certain usage and activities on our Web site. The information collected by Roark Auto Parts or requested from third parties through these Web beacons is in an aggregate, non- individually identifiable form and is used to find out more about users including demographic information and usage patterns for more accurate reporting and to improve the effectiveness of our marketing. Roark Auto Parts may also use, or engage third parties to use, pixel tags or other technology to research or track your usage activities with respect to emails from us.

Roark Auto Parts may ask you to provide “personal information”, meaning individually identifiable information such as your email address, name, mailing address, telephone number, credit card number, or persistent identifier (such as a customer number held in a cookie) which is associated with individually identifiable information, to enable you to participate in contests, chat rooms, on bulletin boards, to fill out a registration, or to order products and services using these sites. Roark Auto Parts may combine the information you provide on our Web sites with information we may collect offline from you or from third parties so that we can more effectively tailor our site, services and offerings to you.

Roark Auto Parts will not share the personal information you provide with any other parties, except (a) to other affiliated Roark Auto Parts companies (i.e., Roark Motor Supply Corporation), who's services or other offerings that may be of interest to you (Roark Auto Parts and such affiliates being collectively referred to as “Roark Auto Parts”), (b) with your consent (see paragraph below), (c) as may be required by law or court order, (d) to persons or companies with whom Roark Auto Parts engages to carry out or provide support for the operations of the sites or our business, or (e) to appropriate third parties, including law enforcement or other government agencies, in connection with a criminal investigation, fraud prevention, or other legal action or if Roark Auto Parts reasonably believes it is necessary to do so to protect Roark Auto Parts, its customers, or the public.

Unless you instruct us otherwise, Roark Auto Parts may contact you to provide information about products, services, promotions, contests, or other activities or offerings that may be of interest to you. You can instruct us whether or not you wish to be contacted by sending an email to: Privacy @ Roark Auto Parts.com with the word "REMOVE" in the subject field. In addition, with each communication you receive from Roark Auto Parts, you will be given the opportunity to indicate if you do not wish to receive future communications from the company.

With your consent, Roark Auto Parts may share your personal information with third parties outside of the Roark Auto Parts group of companies who may want to contact you about products, services or other offerings that may be of interest to you. Each of these companies may have their own privacy policies. Roark Auto Parts will seek to obtain your consent at the place where the information is collected either by an “opt-out” or “opt-in” method, or by other means (such as an email request). If you consent to receiving communications from any of these third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications.

For instructions on how to request changes to the personal information you have provided to Roark Auto Parts, please send an email to: Privacy @ Roark Auto Parts.com or write to us at:

Roark Auto Parts
100 E. Main Street
Atlanta, Texas 75551

Use and Disclosure of Anonymous Aggregated Information

Roark Auto Parts may also collect, aggregate and maintain anonymous information about you, such as purchasing habits, vehicle make or type, and the like. This data can then be used to tailor Roark Auto Parts’s promotions, advertising, and communications to deliver a better experience for you. Roark Auto Parts may also share such aggregate information with advertisers, business partners, sponsors, and other third parties; for example, to inform them about the percentage of male/female visitors to our site or the percentage of visitors within a particular age range.


Roark Auto Parts takes great care in maintaining the security of your personal information and in preventing unauthorized access to it through the use of appropriate technology and internal procedures. However, Roark Auto Parts does not guarantee that unauthorized access will never occur.

Notice To/Regarding Children Under the Age of 13

Roark Auto Parts believes that children using the Internet require special protection, and we urge parents or guardians to explain Internet safety to their children. Parents are urged to spend time online with their children to become familiar with the types of content available on the Roark Auto Parts sites and the Internet in general, however it is forbidden for anyone under the age of eighteen years old to use this site withour a responsible parent or guardian present and if you are under eighteen and here without your parent or guardian present please leave immediately. Control tools are available from online services and software manufacturers to help create a safer environment for children.

Consent to Processing:

By providing any personal information to Roark Auto Parts Sites, all persons, including without limitation persons in the member states of the European Union, fully understand and unambiguously consent to the collection and processing of such information in the United States of America.

Policy Governs Use: Changes to Privacy Policy

The terms of this policy will govern the use and any information collected while it is in place. Roark Auto Parts reserves the right to change this policy at any time, so please re-visit this page as often as you wish. In case of any material change, we will change the "Last Update Date" in this privacy policy and/or post a notice on the site. Changes to this privacy policy are effective as of the stated "Last Update Date" and your continued use of this site on or after the "Last Update Date" will constitute acceptance of, and agreement to be bound by, those changes.


If you have any questions or comments about our personal information practices or about this Privacy Policy, please feel free to send us an email at Privacy @ Roark Auto Parts.com or write us at:

Roark Auto Parts
100 E. Main Street
Atlanta, Texas 75551

If you have questions regarding products or services, please
click here for further information.


Privacy Policy Last Update Date: January 23, 2007


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